Crown & Co was founded in 2024 by Lamar Cato, whose roots in jewellery craftsmanship go back to 2009. Starting in a family-owned workshop and studying the art of goldsmithing, Lamar built his career on detail, design, and precision — the same qualities that shape Crown & Co today.
From 2015 to 2023, he worked with some of the world’s leading watch companies, gaining first-hand insight into how timepieces define culture and identity. But he also saw a challenge: for many, owning a finely crafted watch felt out of reach, reserved only for the few.
Crown & Co was created to change that story. Each timepiece is built to be your first quality watch — a piece that feels special, looks refined, and sets the foundation for a collection. Designed with confidence, backed by craftsmanship, and priced with attainability in mind, Crown & Co represents the belief that luxury should be experienced, not just admired.
The journey continues with one mission: to crown the wrists of a new generation — those building their first collection, and those expanding it with pieces designed to be remembered.
How to remove your links
Please note the process requires attention to detail and to get the best results perform the removal on a flat surface.
Your first crown, never your last.
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